The objective of the course is to introduce the wide field of survey
methodology. We explore the process for planning and conducting a
survey, often referred to as the survey process, consisting of a
number of survey operations. You will learn how the design of each
operation can affect the quality of the survey estimates, and about
trade-offs between different potential errors. Among the survey
operations, we focus especially on the sampling design and on the
design of a questionnaire for data collection. In addition, since
nonresponse is a common problem in many surveys, you will learn about
various methods for dealing with nonresponse.
On completion of the course, you will be able to:
• Describe the survey process and the main potential sources of
error in a survey.
• Apply some basic methods of survey sampling.
• Calculate the sampling error for some basic sampling designs.
• Apply the basic principles of questionnaire design.
• Select an appropriate strategy for dealing with nonresponse in
a survey.
• Communicate the quality of a survey to a user.
The course consists of lectures, workshops and home exercises. In the
workshops, we highlight selected survey problems. As a participant,
you are encouraged to bring your own problems to these workshops.
The main components of the course are:
• The survey process.
• The total survey error and its components.
• Introduction to survey sampling and estimation.
• Introduction to questionnaire design.
• Introduction to methods for dealing with nonresponse.
• Documentation of survey quality.
Extent:
4 credits
Prerequisites
Admitted to a postgraduate program in animal science, biology, veterinary
medicine, food science, nutrition, nursing, or related subjects, or to a
residency program in veterinary science.
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